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Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

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If it looks right, it is right.

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You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.

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Our critics make us strong!
Our fears make us bold!
Our haters make us wise!
Our foes make us active!
Our obstacles make us passionate!
Our losses make us wealthy!
Our disappointments make us appointed!
Our unseen treasures give us a
known peace!

Whatever is designed against us will work for us!

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Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you.

Invent something, develop a unique skill, get noticed for something.

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Design is not just what it looks like and feels like. Design is how it works.

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The life of a designer is a life of fight: fight against the ugliness.

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Ladies, most of you have no idea how beautiful you are. Don't let mean words from an insecure soul blind you from the truth of your beauty. You are beautiful by design... just the way you are.

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A company has integrity when its words and actions consistently match the branding effort.

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Your style guide is your most loyal brand protector.

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You were created, fashioned and designed in a special form to leave the world something that did not exist before you were born!

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What a graphic designer tries to do is make sure the typography is emotionally consistent with the brand.

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Trying to become something in a world where everyone wants to become something is a thing that needs God's programming.

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Great design = Getting people to do what you want.

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Good design is obvious. Great design is transparent.

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“Steve and I spent a lot of time on the packaging," said Ive. " I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.”

Walter Isaacson, Steve Jobs

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I want to make beautiful things, even if nobody cares.

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There is no design without discipline. There is no discipline without intelligence.

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A design isn’t finished until somebody is using it.

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Truly elegant design incorporates top-notch functionality into a simple, uncluttered form.

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Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

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Good art is a talent. Good design is a skill.

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Learn the rules like a pro so you can break them like an artist.

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Sometimes you need to quit the mediocre things to experience the amazing.

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It’s not about ideas. It’s about making ideas happen.

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